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INFORMATION CAN BE BEAUTIFUL

A LITTLE BIT ABOUT WHAT I DO

Who am I and what do I do?

I'm a graphic-ninja according to one former colleague, so I'm sticking with that for the minute.

Yes, in essence I make things look pretty but there is much more to my work than just that. My main role is to provide functionality to the user and to get YOUR message out there swiftly and effectively, whether that be in print, digital  or animation. This is always the priority, then the sparkles and glitter are added later.

I believe that coming from an editorial design background has given me an edge over your run-of-the-mill graphic designer.  I've learned over many years how to truly understand a story, decipher very complex information and reassemble it in an engaging and easy to understand way, because in a world where the average gold fish has a better attention span than most people, it's vital to get your message delivered swiftly and effectively.

It's also my job to question all of the information given by clients and to ask: does the info make sense? is all of it necessary? Is more needed?

In my portfolio below, you will see a large variety of work showing my design skills, art direction, story boarding, script writing and much more.

My CV is also on this site with more specifics on me, my skills and career history.

If you like what you see and want to chat about any potential projects, feel free to contact me...

info@tonymccabe.co.uk or 07725 949 933

 

PORTFOLIO

CV

I'm an art director, graphic designer and motion graphics professional with many years experience working on time-sensitive projects at the highest level.

I thrive on working with talented and motivated people, creating design work which is attractive, user friendly and most importantly - easy to understand.

I'm a specialist in using complex information to create visually engaging products in print and digital platforms.

My career has been based in the media industry since I came to London from Newcastle in 2000 having graduated from a HND in Media Design & Infographics.

In this time I have advanced from a junior graphic designer to the Head of Graphics and enjoy the fast-paced tempo of the newsroom in an ever-evolving industry.

I've kept my toe dipped in the freelance pool, helping to keep up-to-date with current design trends and expanding my knowledge base and skills.

  • Art directing
  • Infographics
  • Motion graphics
  • Managing teams
  • Logos and branding
  • Storyboarding
  • Writing and subbing
  • Training and coaching
  • Idea generation
  • Illustrator
  • Photoshop
  • After Effects
  • InDesign
  • Premier Pro
  • Cinema 4D
  • Poser Pro
  • Muse
  • Edge Animate
  • Google Docs

Basic infographics such as business graphs and charts. Advancing on to live news graphics, maps and tables. Design work includes Front page blurbs, picture montages and logos. Basic subbing of text captions on graphics.

Working on large news and features graphics, learning and using 3D software when necessary. Becoming more involved in page layout, creating magazine covers and features page design. More varied work for commercial and marketing departments.

Responsible for training freelancers, generating ideas and leading junior designers on projects such as interactive infographics  and small animations.

Regularly involved in Front page designs and now using writing and subbing skills more - including writing regular reviews for computer games section.

Running a desk of thirteen designers, Organising 7-day-week rota, designing New iPad app, writing original scripts for animations, then storyboarding and directing voiceover artists in a studio setting. Pitching ideas directly to editors and working with digital apps including snapchat.

Merging news and sport graphics desks and managing the new combined desks - including creating new style sheets and working practices. Building my own team and recruiting animators, 3D specialists and imaging experts. Setting targets and expectations for my team and overseeing implementation of new technology.

Working with large brands like Pirelli and Zurich, and also smaller companies and start-ups creating branding and logo design, commercial and advertising work, web design, social Medial assets and more.

I can evolve a client's initial concept or create new ideas from scratch, whether that be in editorial, marketing or advertising, and I'm confident pitching to clients by visualising concepts and ultimately, selling ideas.

I'm an advocate of good communication - from initial brief to final design handover -  knowing this is vital in ending up with a finished product which is exactly what is required.

 

CLICK HERE FOR DOWNLOADABLE PDF OF MY CV AND WORK EXAMPLES

MY PROFILE

CAREER

HISTORY

THE DAILY MAIL

2000-2004

THE SUN

2004-2008

THE SUN

2008-20012

THE SUN

2012 - 2016

THE SUN

2016- PRESENT

2006 - PRESENT

JUNIOR GRAPHIC DESIGNER

SENIOR GRAPHIC DESIGNER

ASSOCIATE GRAPHICS EDITOR

DEPUTY GRAPHICS EDITOR

GRAPHICS EDITOR

FREELANCE WORK

EDUCATION

SKILL SET

SOFTWARE

EXPERTISE

NEWCASTLE SCHOOL OF DESIGN

1996-1998

NEWCASTLE SCHOOL OF DESIGN

1998-2000

BTEC GRAPHIC DESIGN

HND MEDIA DESIGN AND INFOGRAPHICS

CV

CONTACT ME

Please feel free to get in touch via phone,  email or the form below

email: info@tonymccabe.co.uk  mobile: 07725 949 933

graphics, studio, cardiff, london, design, animation

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I'm a firm believer that communication is key to producing fast, concise work.

Time spent at the start of a brief finding out exactly what is required will save lots of time and therefore money in the long run.

I like to give regular updates of work progression via email and preferably by phone, which avoids the possible ambiguity of written messages.

I'm based in both London and Cardiff and would be happy to meet in person to talk over any projects or for some brainstorming.

So, give me a call. What's the worst that can happen?

 

 

 

 

 

tony mccabe

CREATIVITY. EXPERIENCE. EXCELLENCE

graphics, studio, cardiff, london, design, animation

Who am I and what do I do?

In essence I make things look pretty but there is much more to my work than just that. My main role is to provide functionality to the user and to get YOUR message out there swiftly and effectively, whether that be in print, digital  or animation. This is always the priority, then the sparkles and glitter are added later.

I believe that coming from an editorial design background has given me an edge over your run-of-the-mill graphic designer.  I've learned over many years how to truly understand a story, decipher very complex information and reassemble it in an engaging and easy to understand way, because it's vital to get your message delivered swiftly and effectively.

If you want to chat about any potential projects, feel free to contact me...

info@tonymccabe.co.uk or 07725 949 933

 

I'm an art director, graphic designer and motion graphics professional with many years experience working on time-sensitive projects at the highest level.

I thrive on working with talented and motivated people, creating design work which is attractive, user friendly and most importantly - easy to understand.

I'm a specialist in using complex information to create visually engaging products in print and digital platforms.

I can evolve a client's initial concept or create new ideas from scratch, whether that be in editorial, marketing or advertising, and I'm confident pitching to clients by visualising concepts and ultimately, selling ideas.

I'm an advocate of good communication - from initial brief to final design handover -  knowing this is vital in ending up with a finished product which is exactly what is required.

 

Who am I and what do I do?

In essence I make things look pretty but there is much more to my work than just that. My main role is to provide functionality to the user and to get YOUR message out there swiftly and effectively, whether that be in print, digital  or animation. This is always the priority, then the sparkles and glitter are added later.

I believe that coming from an editorial design background has given me an edge over your run-of-the-mill graphic designer.  I've learned over many years how to truly understand a story, decipher very complex information and reassemble it in an engaging and easy to understand way, because it's vital to get your message delivered swiftly and effectively.

If you want to chat about any potential projects, feel free to contact me...

info@tonymccabe.co.uk or 07725 949 933

 

Who am I and what do I do?

In essence I make things look pretty but there is much more to my work than just that. My main role is to provide functionality to the user and to get YOUR message out there swiftly and effectively, whether that be in print, digital  or animation. This is always the priority, then the sparkles and glitter are added later.

I believe that coming from an editorial design background has given me an edge over your run-of-the-mill graphic designer.  I've learned over many years how to truly understand a story, decipher very complex information and reassemble it in an engaging and easy to understand way, because it's vital to get your message delivered swiftly and effectively.

If you want to chat about any potential projects, feel free to contact me...

info@tonymccabe.co.uk or 07725 949 933

 

I'm a graphic designer with vast experience in print, digital and animation. My main role is to provide functionality to the user and to get YOUR message out there swiftly and effectively.

This is always the priority, then the sparkles and glitter are added later.

Check out my portfolio and If you want to chat about any potential projects, feel free to contact me.

info@tonymccabe.co.uk or 07725 949 933

 

CV

I'm an art director, graphic designer and motion graphics professional with many years experience working on time-sensitive projects at the highest level.

I thrive on working with talented and motivated people, creating design work which is attractive, user friendly and most importantly - easy to understand.

I'm a specialist in using complex information to create visually engaging products in print and digital platforms.

JUNIOR GRAPHIC DESIGNER

THE DAILY MAIL

2000-2004

SENIOR GRAPHIC DESIGNER

THE SUN

2004-2008

ASSOCIATE GRAPHICS EDITOR

THE SUN

2008-2012

DEPUTY GRAPHICS EDITOR

THE SUN

2012-2016

GRAPHICS

EDITOR

THE SUN

2016-present

FREELANCE

WORK

VARIOUS

2006-present

SKILL SET

SOFTWARE

  • Art directing
  • Infographics
  • Motion graphics
  • Managing teams
  • Logos and branding
  • Storyboarding
  • Writing and subbing
  • Training and coaching
  • Idea generation
  • Illustrator
  • Photoshop
  • After Effects
  • InDesign
  • Premier Pro
  • Cinema 4D
  • Poser Pro
  • Muse
  • Edge Animate

CLICK HERE FOR DOWNLOADABLE PDF OF MY CV AND WORK EXAMPLES